The newly opened yoga studio wanted to create an online presence and improve their marketing efforts by creating a website that showcases their services and classes. The studio owner contacted AP Services to help with creating and designing a professional website.
Requirement:
I collaborated with Neelam, the yoga studio owner to understand their needs, goals, and target audience. I also took some time to gather information about the services they offer, class schedule, location, and any other important information to be included on the website.
I studied their competitors and did a keyword research. We together, worked on the copy for the entire website, created custom graphics and searched for exclusive images that matched the branding they provided. I then created a wireframe and mock-up of the website, which yoga studio owner reviewed. After their feedback received, I then started building their website incorporating client’s brand guidelines and messaging.
She has asked for few major features:
-Custom graphics
-Integration with 3rd party scheduling platform
-Chat box
-Email platform integration
Resources used:
-Platform: WordPress with Elementor page builder
-Theme used: Astra
Specialty plug-ins:
–
Google Integrations:
-Google Analytics
-Google Search Console
The Process:
While designing the website, my primary goal was to make sure that the website is optimized for search engines and is user-friendly making it easy for customers to find information and sign up for classes. I also helped the studio to setup their Email marketing, integrated email marketing forms on the website and created automation.
The website is launched and the yoga studio uses it to promote their classes, share news and updates, and engage with their customers. The website also allows customers to sign up for classes and make payments online, improving the customer experience and streamlining the studio’s operations.
Client testimonial:
~Amy, NamaTaste Nutrition
